Objective 4: Demonstrate baseline knowledge of business operational elements (finance, legal, operations, resources, marketing, market analysis, manufacturing and supply infrastructure).

Project 1:

For this objective, I chose to use a project from my marketing class. In this project I had to use targeted market research to create a fake start up. I had to first choose a business idea and then go from there, looking at what market would be the most successful to target and who I would be reaching by targeting that market. I also had to create ads for the startup that were targeted towards people in that market.

Project 2:

For the second project in this objective I chose to use a project from a management class. In this project I was able to choose a scenario that was presented to me. Once I chose a situation I had to create an action plan in order to show the leadership skills I had learned through the class, and show how I would fix the scenario. I chose the scenario where I became a division manager of New Product Development, but the divison was in shambles and had many problems that I needed to fix.